I can breathe a sigh of relief – I think!
There was no way we could have known just how inundated we would be by questions, queries, supporters, doubters, the confused, the desperate and the down right utterly ecstatic, when we launched the idea of the UK’s first ever fixed price, fixed payment deal for heating OIL.
The deadline is now finally passed. It has now officially closed. I think!
It has been one amazing learning curve for us at CBL. Having worked towards this idea for over 2 years, having asked plenty of members if they want this and having received more unsolicited requests for the option to spread payments than anything else over the last four years, my assumption was that most people would instantly get it. I was wrong. Let me explain.
Many did of course read the mailer and the FAQs, then simply joined sending all the right information. But some struggled so badly with just how different this is, that each time we answered their next set of questions they seemed to get it less and asked a load more questions. So much so that I had to go back and reread what I had written several times. No, it wasn’t me! It was simply that these members – far from being unintelligent – have simply been so entrenched in the ways of OIL buying and OIL paying that they could not grasp just how simple the fixed deal is. Many did not join, even though I could see they probably needed to and wanted to, because it was too far out of their comfort zone. I now see, that once again, we have a long way to go to create the huge change in the behaviour of OIL buyers and the way they pay that we yearn for. It really did give me an insight into just how opaque and confusing paying for heating OIL really is, and that we will have to keep on bringing more deals to the market to create the transparency that we really do need. If that doesn’t make sense to you, imagine how I feel!